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July 16.2025
3 Minutes Read

Upright Citizens Brigade’s Impact: A Comedy Renaissance in Austin

Lively group at Upright Citizens Brigade Austin, hands joined in unity.

A New Era for Comedy in Austin

The comedy scene in Austin is about to enter a transformative phase with the arrival of the Upright Citizens Brigade (UCB). Founded by notable comedians including Amy Poehler and Matt Besser in the 1990s, UCB has made waves across the comedy landscape, with campuses in Chicago and New York City. Now, they have set their sights on Austin, acquiring the beloved ColdTowne Theater, which has long been a hotspot for improv enthusiasts.

Revitalizing Local Comedy

As Austin increasingly embraces right-leaning, edgy comedians like Joe Rogan and Tony Hinchcliffe, UCB’s commitment to “punching up” rather than down offers a refreshing counter-narrative. ColdTowne co-founders Rachel Madorsky and Dave Buckman have worked tirelessly over the years to keep the theater vibrant amidst rising rents and a shifting cultural landscape. The UCB purchase is seen as an opportunity to revive the local comedy scene and offer an alternative perspective.

Classes and Collaboration: The Best of Both Worlds

With this unique partnership, ColdTowne will maintain a dual track of comedic education. Aspiring comedians in Austin can choose from both UCB and ColdTowne classes. This arrangement allows for a diverse range of comedy styles, ensuring that the local scene remains rich and multifaceted. “We’ll have two tracks [of classes],” Madorsky explains, “A ColdTowne track and a UCB track. People can choose one or both.” The intention is to infuse the community with new talent while honoring the existing comedic culture.

Creating a More Inclusive Comedy Environment

Perhaps the most significant impact of UCB’s arrival will be its influence on Austin’s comedic narrative. The push toward a more inclusive and socially conscious approach to comedy stands at the forefront of UCB's vision, combating what Buckman refers to as “bro comedy.” With backing from UCB, ColdTowne plans to amplify diverse voices and perspectives, offering a platform for queer, female-led, and socially aware comedic performances. “We’re trying to bring people together and punch up, not down,” Buckman adds.

A Bridge to Old and New Talent

The acquisition of ColdTowne by UCB opens the door for established and emerging comedians alike. Austinites can now engage with a variety of performances, including shows featuring prominent names like Matt Jones and Peter Grosz expanding the horizons of local comedy. Moreover, they won’t have to travel to New York or LA to train under one of the world’s most celebrated comedic institutions.

The Future of Comedy in Austin

The integration of UCB into the Austin scene not only promises enhanced education and performance options but also sets the stage for a brighter future for comedy in the city. As ColdTowne prepares to relaunch with UCB’s robust programming, local residents and visitors alike can anticipate a revitalized space for laughter and creativity. Madorsky and Buckman’s dedication ensures that ColdTowne’s spirit remains palpable amidst this significant transition.

Ultimately, UCB’s entry into the Austin comedy scene is much more than an acquisition; it's a pledge to cultivate a vibrant community of creatives marked by their unique comedy identity. With events and performances likely to draw attention from both residents and tourists, ColdTowne could become the central hub for Austin’s burgeoning comedy culture.

Explore Austin’s Revitalized Comedy Scene

As the city gears up for the future of comedy with UCB's support, residents and visitors should stay tuned to upcoming events at ColdTowne. Whether you're a comedy aficionado or just looking for entertainment during your visit, engaging with this evolving scene is a must. If you’re planning to attend any special events or performances, think about booking reliable transportation to enhance your experience.

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10.06.2025

Exploring Special Moments from Sabrina Carpenter's Stellar ACL Fest Performance

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Indulge in Austin's Best Eats at ACL Fest 2025: Your Guide to Food!

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