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Boxed Wine: The New Wave of Texas Innovation
Introducing a fresh spin on Texas wine, local winemaker Ron Yates has unveiled The Get Together, a revolutionary boxed red wine that encapsulates the Lone Star spirit. This Bordeaux-style blend is engineered for modern drinkers, specifically crafted with sustainability and practicality in mind, offering a convenient 3-liter alternative that boasts a month-long shelf life when opened. As we embrace this eco-friendly trend, it’s clear Yates is leading the charge in reimagining how we experience local wines.
Why Boxed Wine is Catching On
Despite traditionally being seen as a product for casual occasions, boxed wine is enjoying a renaissance, particularly among younger consumers. Gen Z and millennials are drawn to its value and the environmental benefits of reduced packaging waste. In fact, a recent report revealed that premium boxed wine sales saw a nearly 9% increase in early 2025, reflecting a broader cultural shift towards sustainability and moderate consumption.
The Taste of Texas in a Box
The Get Together perfectly captures Texas’ winemaking essence—comprised of 49% cabernet sauvignon, 49% merlot, and 2% petit verdot from the Texas High Plains. What makes it truly special, however, is the preservation method Yates employs. By infusing argon gas into the bagged wine, he effectively prevents oxidation, ensuring that each glass over the weeks maintains the same quality as the first. As he puts it, "We finished a box that had been opened for four-and-a-half weeks, and the last two glasses were as delightful as the first." This innovation is not just practical; it offers a new way for wine lovers to enjoy Texas wines without the pressure of finishing a whole bottle at once.
The Launch: A Weekend to Remember
Mark your calendars—the first public release of The Get Together is set for Labor Day Weekend, a time when many locals and visitors immerse themselves in Austin’s vibrant culture. At Ron Yates Wines and Spicewood Vineyards, attendees will not only have the opportunity to sample this exciting new wine but will also receive free reusable stemless glasses with their purchase. This event is not just about the wine; it celebrates community, connection, and the joy of sharing experiences together. What better way to toast the occasion than with a toast of Texas wine?
Perfect for Your Next Texas Get-Together
Whether you’re hosting a backyard barbecue, going to outdoor festivals, or enjoying a concert, The Get Together boxed wine aligns perfectly with the sociable and spirited Texans love. The convenient packaging allows for easy transportation, making it an ideal companion for any special event or gathering. Coupled with local transportation options like limousine services or bus charters, your next outing can be a toast-filled adventure.
Accessible Local Wine Promotion
More than just a delicious beverage, The Get Together aims to make wine more accessible for everyone. Yates emphasizes the need to open the doors of wine appreciation, inviting those who might find the world of wine intimidating to join in the fun. With easy-to-drink blended wine and playful branding, boxed wines like The Get Together are more than products; they are experiences waiting to happen.
With Yates’ new boxed wine leading this charge, the future of Texas winemaking looks brighter—and more sustainable—than ever. Uncork a box to witness how tradition and innovation can blend harmoniously, one glass at a time.
So, whether you’re a dedicated wine enthusiast or a casual drinker, The Get Together is an invitation to explore Texas wines uniquely and enjoyably.
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