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July 22.2025
3 Minutes Read

Celebrate with Alamo Beer: A Taste of King of the Hill Returns

Alamo Beer cans displayed in a row for release announcement.

The Return of a Texas Favorite: Alamo Beer

For die-hard fans of the animated series King of the Hill, the Alamo Beer has been a beloved staple, evoking memories of Hank Hill and his propane adventures. Starting July 28, this fictional beer becomes a reality thanks to Alamo Brewing in San Antonio. The brewery is launching its own version of Alamo Beer with a fresh recipe while trying to capture the spirit of the show that has resonated with Texans for years.

Sipping on Nostalgia: The Alamo Beer Experience

The new Alamo Beer isn't just a drink; it’s a cultural touchstone that links fans with their cherished characters. At the release party on July 26, attendees will get the chance to try this new lager, packaged in the iconic cream, red, and blue cans reminiscent of the show's branding. While it will not be sourced from the “lukewarm waters of the mighty Brazos River,” the packaging and quality ingredients promise an enjoyable experience on hot Texas days. As fans flock to this event, they’ll be sipping on a beverage that represents both nostalgia and Austin's vibrant brewing culture.

Perfect Timing for a Special Release

This launch is perfectly timed with the upcoming return of King of the New Hill, which starts airing new episodes on August 4. The timing couldn’t be better—what better way to celebrate the revival than with a sip of Alamo Beer? The brewers at Alamo Brewing believe their product will be a reminder of the show and of Texas itself, making it irresistible to both locals and visitors. By making this beer available year-round, it promises to cement its place in the hearts of Texans as a cultural beverage along with barbecue and Tex-Mex.

The Austin Events Scene: A Fun-Filled Summer Awaits

As the city prepares for summer events, Alamo Beer emerges as a perfect companion for outdoor festivals, concerts, and special gatherings. Whether you're attending the ATX TV Festival, looking to celebrate with friends, or planning outings in Austin, having a few Alamo beers on hand could enhance your experience. Knowing you have a local favorite beverage at your fingertips adds an authentic Texas flair to any celebration.

Transportation: Making It Easy to Celebrate

With the influx of visitors to Austin, those interested in imbibing at summer events will want reliable transportation. Limousine service owners and bus charter companies are in prime locations to offer transportation to various venues where Alamo Beer will be front and center. Hotels can cater to their guests by providing transportation options for brewery tours or events where this nostalgic brew will be featured. Not only does this enhance the visitor experience, it also connects them to the local culture, making every outing memorable.

Join the Fun: A Call to Action

For Austin residents and visitors alike, the arrival of Alamo Beer represents more than just a drink; it’s an opportunity to connect with the vibrant local culture. Whether you plan to visit the release party at Alamo Brewing or enjoy some beers during your summer outings, don’t miss the chance to partake in the fun this season. Let’s raise a glass to the return of our favorite animated characters and the delicious brew that now brings them to life!

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