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July 24.2025
2 Minutes Read

Discover the Chili's x Tecovas Booth Boots: A True Texas Fusion

People in Chili's restaurant featuring Tecovas boots and neon sign.

Bringing Texas Traditions Together

In a delightful fusion of style and nostalgia, two Texas favorites—Chili’s® Grill & Bar and Tecovas—have collaborated to create a special edition of Booth Boots, where culinary nostalgia meets western craftsmanship. This limited-edition release not only highlights the iconic red booths of Chili’s but reimagines those familiar aesthetics into something fresh and wearable.

The Heart of the Collaboration

Founded in 1975, Chili’s has long been a staple in Texan dining, captivating locals with its vibrant atmosphere and hearty menu. Tecovas, meanwhile, is renowned for its commitment to high-quality cowboy boots, handcrafted with care and style. Their collaboration celebrates both brands' deep roots in Texas, combining Chili’s lively spirit with Tecovas’ craftsmanship.

Exclusive Features That Catch the Eye

The collaboration unveils:

  • Booth Boot for Women ($345): Features sweet chili pepper stitching and a chic deep scallop design, inspired by Tecovas’ bestselling Annie boot.
  • Booth Boot for Men ($345): Modeled after the renowned Garrett boot, showcasing pull tabs and subtle stitching that recall Chili’s signature style.
  • Booth Belt ($75): A stylish addition made from the same eye-catching red booth material and chili pepper stitching, complemented with a matte nickel brass buckle.

This launch invites fashionistas and food lovers alike to don a piece that represents the best of Texas culture.

Join the Celebration!

The Chili’s x Tecovas collection will be available exclusively on Tecovas’ website starting July 29 at 10 a.m. CT. To celebrate this exciting launch, Tecovas stores—including their popular South Congress location—will be serving up Chili’s margaritas on August 2, offered to guests aged 21 and over. Attendees can also look forward to exclusive merchandise and fun surprises that day!

Why It Matters to Austin’s Luxury Dining Scene

This collaboration is not just a product launch; it signifies how local brands can come together to create opportunities for community connection and local pride. Luxury transportation users, especially those who enjoy fine dining in Austin, can appreciate this initiative as it beautifully encapsulates the Texan ethos—combining exceptional craftsmanship with a community-focused celebration.

A Flavorful Fusion of Community and Commerce

This partnership reaffirms a cultural bond. Residents can take pride in supporting local businesses that foster shared experiences, bringing back memories of their childhood in Chili's booths while stepping out in stylish Tecovas boots. Embrace this opportunity to invest in pieces that represent not only fashion but a deeper connection to local culture.

Mark your calendars for the launch! Engage with this unique blend of fashion and culinary tradition that speaks to the vibrant heart of Austin. Come celebrate the collaboration on August 2!

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